What is the readership like?

Podcast audiences vary widely based on the podcast's popularity and reach. Here are some insights from various experts:

1. General Audience Size:

   • Over 80 million people in the U.S. listen to podcasts monthly, and around 50 million listen weekly. This growth in audience size is modest at about 15% per year, but the number of new podcasts continues to increase exponentially 1.

2. Individual Podcast Insights:

   • Joe Rogan: Known for having one of the largest podcast audiences, Joe Rogan's estimated listenership ranges between 12 to 14 million per episode 2.
   • Rich Roll: Typically gets around 500,000 listeners per episode, with some episodes reaching higher due to guest popularity 3.

     Podcasting's Growing Influence

     David Rosenthal

     Ben Gilbert

     Discover the staggering growth of podcasting, with almost 80 million monthly listeners and 50 million weekly listeners. Dive into the modest growth rate of podcasting among Americans and the exponential increase in new podcast creations. Explore the changing landscape of podcast marketing and the potential impact of platforms like Spotify.

     

     Acquired

     Spotify + Gimlet/Anchor Quick Take + Worldwide Meetup Details!

     Explore similar conversationsView full episode summary

     1

     2

     3

     4

     5
   • Jordan Harbinger: Describes many podcasts achieving around 20,000 to 50,000 downloads per episode, which is still significant in comparison to other forms of media 4.

3. Platform-Specific Audiences:

   • YouTube: YouTube channels for podcasts can vary heavily due to the platform's algorithm, which affects discoverability. For example, some podcast videos can reach millions of views, while others may not 3.
   • Podcast vs. YouTube: There's a distinct difference between audiences on podcasting platforms and YouTube. For instance, younger male audiences tend to dominate YouTube, while podcast platforms have a more balanced gender distribution and slightly older demographic 5.

Overall, the podcast landscape is growing steadily, with significant potential for future increases in audience size. For a successful podcast, a solid core audience, even if small compared to mainstream media like radio, can still signify substantial influence and reach.