How do cults use language?

Cults use language as a means of manipulation and control, shaping and reinforcing group identity and ideology. Amanda Montell's discussion on The Jordan Harbinger Show illuminates several techniques:

1. Assigning New Names and Buzzwords: This helps members shed their previous identities and fosters a sense of belonging, which is essential for the cult leader's power 1.

2. Thought-Terminating Clichés: Phrases like "act as if" are employed to shut down critical thinking and reinforce cult doctrine 2.

3. Manipulating Definitions: Cults often redefine common words to impose their own meanings, contributing to a kind of linguistic gaslighting and making members question their perceptions of reality 3.

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     1

     The Power of Language

     00:19:48
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     2

     Cultish Language

     00:17:41
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     3

     Cult Language

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     4

     Language Tactics

     00:35:01
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     5

     Code Switching and Cults

     00:32:40
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     6

     Cult's Control of Language

     00:06:17

4. Language Tactics: Cults may rename people and places to create a unique in-group identity, thereby distancing members from their past identities and the outside world 4.

5. Code Switching: Cult leaders like Jim Jones manipulated their language to appeal to different audiences, reinforcing biases through selective hearing 5.

6. Control of Language: Cults may also normalize practices with euphemisms, like calling blackmail "collateral," effectively rebranding unethical behaviors 6.

These tactics demonstrate how language enables cults to establish control and ensure conformity among their members.