What is Whoop?

Whoop is a company that builds wearable technology to continuously measure the human body's health metrics, originally aimed at athletic performance. Founded by Will Ahmed while he was a student at Harvard, Whoop's primary product is the Whoop band, a device worn on the wrist that tracks various health data such as sleep, recovery, and exercise. This data helps users optimize their performance and overall well-being 1.

The company initially targeted high-end athletes to build credibility and brand recognition. Notable early users included LeBron James and Michael Phelps, who were among the first hundred customers 2. Today, Whoop serves a broader consumer audience while maintaining its roots in professional sports.

Whoop's business model is based on both the hardware and a subscription service that users must subscribe to for accessing the data and insights provided by the band 3.

Key Features:

• Continuous Health Monitoring: Measures sleep, recovery, and exercise to provide actionable insights.
• Subscription Service: Access to data and analytics through a monthly subscription.
• High-Profile Users: Early adoption by elite athletes helped build the brand.

Whoop has also raised significant funding, with the latest valuation at $3.6 billion 4. The company plans to continue innovating in the health monitoring space and aims to go public in the near future 3.