Should Apple create their own devices?


Apple already manufactures its own devices, a strategy that has led to noteworthy successes such as the creation of the iPod and iPhone. Tim Ferriss discussed this on his show with Tony Fadell, a key figure in Apple's innovation journey, who shared stories about the risky bets and dedication required to develop these iconic products during financially difficult times for Apple 1.

Thus, the question might be based on a misunderstanding as Apple does indeed create its own devices.

Counterintuitive Bet

Discover the story behind Apple's counterintuitive bet on the iPod, as Tony Fadell shares his experience working with Steve Jobs and the challenges they faced in bringing this groundbreaking project to life.

Tim Ferriss Show

Tony Fadell — On Building the iPod, iPhone, Nest, and a Life of Curiosity | The Tim Ferriss Show