Peloton's vision

Peloton's vision revolves around integrating fitness, entertainment, and technology to offer a modern and sophisticated experience. Robin Arzón, VP of Fitness Programming at Peloton, describes the company as scaling fitness, entertainment, and technology in unprecedented ways. Originally likened to "Apple of Fitness" or "Netflix of fitness," Peloton was perceived as a brand that could transform at-home workouts by offering high-quality, interactive, and immersive fitness classes across various disciplines like cycling and yoga directly to user’s homes 1.

John Foley, Co-founder of Peloton, envisions the company not just as a provider of fitness equipment, but as a pioneer in home-based fitness ecosystems that combine top-notch hardware with cutting-edge software and a supportive global community. This vision extends to a future where home fitness provides superior experience and engagement compared to traditional gym settings 2.

Peloton aims to maintain control over the entire customer experience, from the product design and content creation to delivery and customer service, ensuring high levels of user engagement and satisfaction 3.