What is the value of LinkedIn's product?
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LinkedIn's product derives significant value from its sales organization, which plays a crucial role in helping customers understand and realize the value of the product. According to on the , while the product could be sold directly online, having a sales team allows LinkedIn to communicate the value more effectively and provide a consultative approach. This helps customers make informed decisions and ensures they are getting the most out of their investment 1 2.
Additionally, LinkedIn's sales team aids organizations in adopting and integrating LinkedIn's tools into their recruiting practices, which often involves significant changes. This support ensures users get the most value from LinkedIn's product, which can be difficult to achieve through the product alone 2.
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