What is Sam and Shaan's beef?

Sam Parr and Shaan Puri don't seem to have a serious "beef" with each other. Instead, they often discuss the concept of "beef marketing" on their podcast, which refers to creating controversy or picking fights intentionally to stay relevant and generate buzz. For instance, Shaan discusses the idea of picking fights on social media as a marketing strategy, highlighting how it can effectively draw attention to one's brand or opinions. Sam also shares his experience of picking fights on Twitter, noting that it can be a double-edged sword depending on how and with whom these fights are picked 1.

Moreover, they talk about having "internet beef" with other personalities like Jason Calcanus, but this is often in a light-hearted or strategic context rather than genuine conflict 2. Overall, their discussions about beef are more about leveraging controversy for marketing purposes rather than indicating any real animosity between them.