How to get Google certification?

To obtain a Google certification for managing Google Ad campaigns, follow these steps, as explained by Grant Sabatier in an episode of the "ChooseFI" podcast:

1. Discover a need or interest in learning about Google Ad campaigns. This might start from a job requirement or personal curiosity.
2. Use Google to search relevant terms like “Google Ad” to find resources.
3. Directly visit the Google AdWords University website. Historically, this was a platform offered by Google to learn about their advertising system.
4. On the website, look for the option to get certified for free. This might include taking a certification exam.
5. Study the provided materials, which can include videos and other content about Google Ads. Make sure to thoroughly understand the content as the certification exam may cover a wide range of topics related to Google Ad campaigns.
6. Prepare and take the certification exam. Passing this exam certifies you by Google to manage Ad campaigns.

Grant Sabatier achieved his certification by self-studying the available materials and passing the exam within 30 days, starting from no prior knowledge. 1