Why was CrossFit sold?

CrossFit was sold, primarily due to controversies and allegations surrounding Greg Glassman, the founder and then CEO of CrossFit. The sale of CrossFit occurred amid backlash over Glassman's insensitive comment about George Floyd and more seriously, allegations of sexual misconduct and inappropriate behavior. These controversies significantly affected the brand's reputation and potentially its business relationships, leading to Glassman selling the company to Eric Rosa, a tech entrepreneur. The sale likely happened at a reduced value due to these controversies, which had tarnished the brand's image 1.