Influence of celebrity on food choices?

Celebrities can significantly impact food choices, particularly through their endorsements or appearances in media. Andrew Huberman notes that food items that are easily packaged and sold are often integrated into films or promoted by celebrity influencers as part of their income streams. This predominantly includes processed foods with high sugar content, as they are easier to commoditize and promote compared to unbranded, natural items like fruits (1 ).

However, not all food choices showcased by celebrities are directly promoted or branded. There is a considerable amount of flexibility in what producers and influencers display. It's also influenced by public reactions, where posts about unhealthy foods generally receive more likes, contributing to a cultural inclination toward less healthy eating habits (1 ).

There's a recognition of the need to shift this culture. Efforts to enhance the appeal of healthy foods and create positive associations with them are important. This involves fostering an approach that not only makes healthy foods indulgent but also keeps them in balanced contention with less healthy options like fast foods or sweets (1 ).