How does Milled.com monetize its site?

Milled.com monetizes its site primarily through two methods:

1. Display Ads: The site places display advertisements alongside the content. These ads can include links to the displayed brands and other unrelated ads like cybersecurity or skincare products. This is a direct method of generating revenue through site traffic.

2. Affiliate Links: Another significant revenue stream for Milled.com comes from affiliate marketing. When users are inspired by an email from a brand featured on Milled.com and click on an ad that takes them to the brand's website, any purchases made may result in a commission for Milled.com. This uses affiliate links embedded in the advertisements.

Despite these methods, the site's monetization strategy was described as basic and potentially suboptimal, but it benefits from being low-maintenance and has generated significant traffic, making it a lucrative project for its owner 1.