What was Branson's airline venture?

Sir Richard Branson's airline venture is Virgin Atlantic, which he started with a bold approach to competing against larger airlines such as British Airways. Initially, Branson negotiated with Boeing to allow him to return the plane after a year if the venture did not succeed, limiting the financial risk. Contrary to returning it, Virgin Atlantic became popular, leading Branson to purchase more planes and establish a uniquely customer-focused airline with innovations like seatback videos and superior entertainment options, which helped it thrive amidst fierce competition 1 2.

Virgin Atlantic was characterized by an engaging and fun experience for passengers, which was distinct from the more traditional services offered by other airlines at the time. Branson emphasized the importance of entertainment and good customer service, utilizing his background in the entertainment industry to enhance the flying experience, making the airline a favorite among travelers 2.