How do words convey emotion?

Words convey emotion through a deliberate transfer of feelings and energy, often within the context of storytelling. Seth Godin, in a discussion on the Danny Miranda Show, emphasizes that effective communication, be it through speech or writing, involves transferring emotion. This process doesn't necessarily require overt enthusiasm; even quiet, composed speech can transfer impactful emotions. He highlights the importance of context, such as the ambiance of a restaurant, where various elements converge to transfer emotion to the customers, enhancing their dining experience 1.

Moreover, Lulu Cheng Meservey suggests that focusing on one or two dominant emotions in any piece of writing is most effective. Overloading the audience with multiple emotions can be overwhelming and less impactful. The goal should be to impart a dominant emotion and a clear call to action, ensuring the message is both memorable and motivating 2.