• Is long form journalism still relevant?

  • Sources:

    Long-form journalism remains relevant but faces challenges in today's digital media landscape.

    notes that while long-form journalism was never the most popular due to its expense and limited audience, the scale of today's digital platforms allows it to reach a larger audience than ever before. It's a worthwhile investment for media companies that can afford it 1.

    Scott Galloway emphasizes the financial difficulty, highlighting the shift towards quicker, list-based content as a cheaper alternative. The preference for engaging headlines over-depth has led to a perceived decline in journalism quality 2.

    Conversely, believes that there is space for both short-form and long-form journalism. Publications that understand their brand and audience can successfully mix both forms, with the revenue from short-form content potentially subsidizing long-form endeavors 3.

    points to the growth of audio media as a new frontier for long-form journalism, citing the success of serialized investigative podcasts like "Serial" 4.

    Overall, while the market pushes towards brevity, long-form journalism still holds value and can thrive through strategic adaptation and new media platforms.

    RELATED QUESTIONS