Is long form journalism still relevant?
Sources:
Long-form journalism remains relevant but faces challenges in today's digital media landscape.
notes that while long-form journalism was never the most popular due to its expense and limited audience, the scale of today's digital platforms allows it to reach a larger audience than ever before. It's a worthwhile investment for media companies that can afford it 1.
Scott Galloway emphasizes the financial difficulty, highlighting the shift towards quicker, list-based content as a cheaper alternative. The preference for engaging headlines over-depth has led to a perceived decline in journalism quality 2.
Conversely, believes that there is space for both short-form and long-form journalism. Publications that understand their brand and audience can successfully mix both forms, with the revenue from short-form content potentially subsidizing long-form endeavors 3.
points to the growth of audio media as a new frontier for long-form journalism, citing the success of serialized investigative podcasts like "Serial" 4.
Overall, while the market pushes towards brevity, long-form journalism still holds value and can thrive through strategic adaptation and new media platforms.
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