What are customers really buying?

It appears there are no direct clips available specifically discussing "What are customers really buying?" at this time. However, I can provide some general insights based on expert discussions from similar topics.

Common themes include:

1. Solutions to Problems: Customers often buy products or services that solve a specific problem or meet a particular need they have.
2. Value and Experience: Beyond the basic utility, customers look for value and the experience associated with the product, which can include customer service, brand prestige, or emotional satisfaction.
3. Emotional Fulfillment: Purchases can be driven by emotional factors such as feelings of happiness, satisfaction, or status.

For more detailed insights, I recommend looking into business and marketing-focused podcasts or episodes that discuss consumer behavior and purchasing trends.