Small Business Software


Here are some insights from experts discussing small business software, particularly in the SaaS and accounting spaces:

  1. Accounting Software Advantages:

    • Rod Drury, founder and former CEO of Xero, explains that accounting software for small businesses benefits significantly from having a distribution channel. Accountants and bookkeepers play a crucial role in connecting small businesses to accounting software like Xero, which then becomes a gateway to other business applications. This unique channel aids in reducing the cost of customer acquisition compared to other SaaS solutions like Salesforce 1.
  2. Predictable Business Model:

    • Nikos Moraitakis, founder & CEO of Workable, highlights how the SaaS (Software as a Service) model has matured into a predictable and analyzable business model. This predictability makes it attractive to investors. Additionally, the shift from traditional on-premise software to cloud solutions is a growing market. Small and medium-sized businesses are increasingly adopting affordable, subscription-based software that can be easily integrated and used 2.
  3. Ease of Use and Integration:

    • Xero itself is praised for its user-friendly approach to small business accounting. The software allows for easy management of finances from any device, real-time collaboration with accountants and bookkeepers, and integration with over 500 business apps. This level of convenience and accessibility helps small businesses streamline their financial operations 3.

      Selling SaaS Solutions

      Rod explains how accounting software has a unique advantage in the small business space due to the presence of a channel, allowing for effective selling and marketing. He also discusses the importance of having a strong customer acquisition strategy and the strategic nature of the small business market.


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These insights reflect the growing trend and advantages of using SaaS solutions, particularly in accounting, for small businesses.