Building an audience

Building an audience involves a strategic mix of understanding your strengths, being consistent, targeting the right community, and leveraging various platforms. Here are key insights from experts:

1. Assess Skills and Preferences:

   • Lulu Cheng Meservey suggests starting by evaluating what you enjoy and are good at (e.g., long-form writing, podcasting, or short videos). Then, set up accounts on the respective channels (e.g., Substack for writing, Instagram or TikTok for videos) and prepare content in advance to utilize algorithmic boosts when starting out 1.

2. Consistency and Value:

   • Amy Porterfield emphasizes the importance of showing up consistently to build credibility and dependability. Regardless of the medium (blog, podcast, video), regular content creation is essential. Additionally, leveraging organic traffic strategies such as pitching yourself to other experts and communities can help broaden your reach 2 3.

     Building an Audience

     Lenny Rachitsky

     Lulu Cheng Meservey

     Lulu shares valuable tips on assessing your strengths, setting up your channels, and preparing content to build a strong audience from scratch. She emphasizes the importance of coming out strong and being consistent to leverage algorithms and grow your reach.

     

     Lenny's Podcast

     Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

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3. Targeted Community:

   • Natalie Ellis highlights that a smaller, targeted community (e.g., 10,000 engaged followers) can be more lucrative than a larger, less engaged audience. Establishing yourself as a thought leader and proving your value to a niche audience can generate robust engagement and revenue 4.

4. Localized and International Approach:

   • Brett Maloley discusses creating a locally based supply and demand model by partnering with health clubs, enabling a combination of geographic rollout and leveraging existing relationships in various markets 5.
   • Sameer Shariff stresses the importance of creating a "wow" experience and leveraging word of mouth. He also underscores the significance of localization and building international teams to cater to different markets effectively 2.

5. Initial Engagement and Feedback:

   • Daniel Priestley talks about promoting a waiting list and engaging with potential customers through social media and discussion groups to gauge interest and gather feedback before launching a product. This helps in validating the idea and building an initial community 6.

These strategies illustrate that building an audience requires a multi-faceted approach focused on consistency, targeting the right niche, utilizing algorithms, and creating valuable content.