How does Sony manage diverse businesses?

Sony manages its diverse businesses by effectively leveraging its segmentation across different industries, each contributing significantly to revenue and profit. As explained in a discussion on the Acquired, Sony has diversified its operations into several segments including games, electronics, imaging and sensors, music, and financial services. Notably, the company has seen a successful turnaround in its electronics segment, which has become more profitable recently, contributing 18% to Sony's profits. Additionally, the financial services arm, particularly life insurance, has at times contributed significantly to Sony's operating cash flow, showing the benefits of its diversification strategy 1 2.

Moreover, Sony’s ability to manage such diversification is further highlighted by its gaming and electronics segments where, notably in gaming, most sales come from digital software and add-ons related to the PlayStation Network, showcasing their adaptability to market trends 1.