What is the Trady.com controversy about?

The controversy surrounding Trady.com involves allegations of fake businesses and shell companies. It was highlighted that 80% of the businesses contacted from the site appeared to be fake, with shell companies having fraudulent Yelp and Google listings. Additionally, it was revealed that many companies listed on Trady's site did not pick up the phone, and some landing pages were created without the companies' permission. Essentially, Trady.com had manipulated its testimonial section and used dubious practices to enhance its credibility 1 2.