Is the ketchup industry monopolized?

The ketchup industry is largely dominated by Heinz, which holds a substantial market share and is often perceived as having a monopoly. In a discussion with Guy Raz on the How I Built This, Scott Norton and Mark Ramadan, co-founders of Sir Kensington's, addressed this notion. Norton disagreed with the idea that Heinz makes the best ketchup and attributes its dominance to a lack of sufficient challenge from competitors 1.

Ramadan echoed his sentiment, highlighting that disrupting established habits and gaining market share in the industry requires significant time, effort, and resources. He believes that change is inevitable and that future entrepreneurs may succeed where they could not, indicating a potential for breaking the current market dynamics held by Heinz 1.