What is interactive streaming?

Interactive streaming refers to live content where viewers can engage dynamically with the broadcast, altering or reacting to the content in real-time. This kind of streaming leverages various interactive elements to enhance viewer experience and often provides new monetization avenues. For example, platforms like Codemico allow viewers to donate money to trigger specific actions in a stream, like dropping a piano on a VTuber's character, effectively turning the stream into a game that viewers play by paying 1. In another instance, Twitch streamers use real-time feedback from their audience to create a more connected and engaging environment, which can significantly boost viewer retention and interaction 2.

Moreover, interactive streaming has seen significant adoption and innovation in different areas, including digital concerts, where viewers can interact with the performers and contribute to the live experience, creating a sense of community akin to attending a physical event 3. This innovative approach can help streamers and broadcasters increase their earnings considerably, sometimes earning much more than traditional streaming methods.