How did Movement Watches start?

Movement Watches was founded by two college students who were passionate about stylish watches but could not afford them due to their high costs. To address this, they decided to start their own watch company, allowing them to offer fashionable watches at an affordable price by selling directly online, thus cutting out the middleman and reducing costs 1. This venture proved successful, and they rapidly expanded, selling over a million watches in 160 countries 2.