What makes Taco Bell's menu innovative?

Taco Bell's menu is noted for its continuous innovation, which includes the creative combination of existing ingredients in novel ways. On the My First Million, Shaan Puri highlights several key innovations:

1. Creative Combinations: Taco Bell takes standard Mexican food elements like tacos and burritos and combines them in unique formats. For example, they created the "cheesy gordita crunch," which is a taco inside a burrito 1.

2. Novel Products: They frequently introduce new items that often blend familiar flavors with unexpected twists, such as the "volcano" menu items 1.

These approaches keep the menu fresh and intriguing, continuously drawing in customers with both new and familiar tastes.