How can design create joy?
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Design can create joy by incorporating specific sensory qualities and aesthetics that evoke positive emotions. , founder of The Aesthetics of Joy, explains that joy in design isn't just about beauty but about sensations that resonate with people on multiple levels 1. Here are key factors that can contribute to joyful design:
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Round Shapes: Objects like bubbles, balloons, and polka dots are universally recognized as joyous. Round shapes tend to evoke calmness and safety as they are less associated with danger compared to angular objects 1 2.
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Bright Colors: Bright colors are consistently associated with joy. For children and adults alike, vibrant colors like those seen in festivals or nature scenes can elevate mood and arousal levels, creating a joyful experience 1 3.
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Abundance and Variety: An environment rich in variety and abundance, like a candy store filled with colorful treats, can generate a sense of joy. Repeating patterns and symmetrical shapes also contribute to this feeling by providing visual pleasure and a sense of order 1.
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Personal and Cultural Connections: Different designs evoke joy based on personal memories or cultural backgrounds. While some aspects of joyful design are universal, others can be deeply personal, reminding individuals of cherished experiences 4.
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Emotional Design: By understanding and designing for specific emotions, products can enhance user experience. For example, by designing email interfaces to include rewards for achieving inbox zero, of Superhuman aims to create feelings of pride and accomplishment, combining joy with other positive emotions 5.
In summary, joyful design leverages round shapes, bright colors, abundance, personal and cultural elements, and specific emotional triggers to create environments and products that evoke happiness and satisfaction.
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