What is True Med and its significance?

True Med is a payment integration system designed to make it easier for people to access health-promoting products and services by using their pretax health spending accounts (HSAs and FSAs). The service is intended to be implemented in the checkout processes of merchants offering products and services that promote health, such as healthy foods, supplements, and exercise equipment. The goal of True Med is to support customers in maintaining their health by making it financially easier to purchase goods that aid in preventing or alleviating physical and mental illness. The concept emphasizes that food, exercise, and sleep are essential and scientifically backed components of health management, essentially viewing them as forms of medicine. This model is considered a "phenomenal" idea by the speakers on the podcast due to its potential to address significant health issues while also being economically innovative 1.