What is perpetual dissatisfaction?

Perpetual dissatisfaction refers to a consistent state of not being fully satisfied with anything, always seeking improvements or better performance. This term was notably used by James Dyson who described himself as always being "20% dissatisfied with everything." Even as a successful entrepreneur and inventor, Dyson maintained a mindset that drove him to continually improve both everyday processes and business practices, exemplifying the drive for constant enhancement despite achievements. Shane Parrish discussed this concept on his podcast, emphasizing that this kind of dissatisfaction can be both a curse and a blessing, particularly for entrepreneurs. It leads to never truly enjoying successes due to the ongoing pursuit of betterment 1 2.