Art of delivery
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The "art of delivery" can be understood through insights from various experts across different fields:
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Balancing Perfection and Delivery: Dan Charnas emphasizes the tension between perfection and delivery. He explains that chefs, like creatives, must deliver by deadlines to receive feedback and improve. Holding onto work without delivering leads to missed opportunities and fear of criticism 1.
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Anonymous Contribution: Steven Pressfield compares artistry to being a delivery driver—it's not about the ego but about delivering value. Writers and artists serve as vehicles for their work, where impact comes from setting aside ego and focusing on the craft 2.
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Rehearsed Performance: David Perell highlights that excellence in delivery, as seen in comedy or writing, comes from extensive practice and refinement. The naturalness of a performance is often the result of deliberate practice and editing 3.
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Entrepreneurial Delivery: Alex Hormozi introduces the "Delivery Cube" framework to balance the ease of selling with the complexity of fulfilling. This involves thinking through various dimensions of delivery—like method (one-to-one vs. one-to-many) and support levels (DIY vs. done-for-you) 4.
These insights collectively underline that the art of delivery involves continuous improvement, balancing perfection with deadlines, setting aside ego, and strategic planning for scalability and impact.
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