I have a consumer gen AI software company, pre-product, trying to figure out best ways to obtain high retention and engagement

To ensure high retention and engagement for your pre-product consumer AI software company, several strategies from trusted experts can be beneficial:

1. Personalized and Engaging Notifications:

   • Jason Calacanis highlights studying user retention strategies from major platforms like LinkedIn, Twitter, YouTube, and Spotify. These platforms use targeted notifications, such as reminders of missed content and personalized updates, to re-engage users 1.

2. Focus on Product Quality and Organic Growth:

   • Immad Akhund advises creating a product so compelling that users are willing to share it within their communities. Organic growth should be a priority, focusing on customer satisfaction and tweaking for virality 2.

3. Engagement Mapping and Incentives:

   • Andrew Chen recommends segmenting users by engagement levels and using tailored content, education, and potentially monetary incentives to move users up the engagement ladder. For example, offer discounts for actions that lead to deeper engagement 3.
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       User Retention Strategies

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       Retention Strategies

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       Moving Users Up

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       Leveraging User Engagement

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       Understanding Retained Users

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       Converting Waitlist

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4. Analyzing User Behavior:

   • Understanding user journeys and behaviors is crucial. Andrew Chen and Jeff Jordan stress the importance of detailed analysis of what makes users stay engaged and refining the product based on these insights 4.

5. Proactive Data Use:

   • Adam Grenier emphasizes the role of proactive data analysis in capturing users on the verge of churning. Develop metrics for different user segments and keep refining strategies based on data to maximize engagement and retention 5.

6. Cohorted Retention Analysis:

   • Use cohort analysis to track user engagement over time. Ilya Volodarsky suggests setting specific goals for retention and iterating based on feedback from less engaged cohorts to enhance the product continually 6.

Implementing these strategies can help you create a robust framework for high user retention and engagement.

Jason Calacanis offers several strategies to use notifications effectively for engaging users:

1. Targeted and Personalized Notifications:

   • Study how platforms like LinkedIn and Spotify send notifications to highlight activities the user might care about. LinkedIn sends reminders about profile views, while Spotify notifies users about new music from artists they follow 1.

2. Avoid Overuse to Prevent Annoyance:

   • Overdoing notifications can lead to users turning them off. Jason warns against spamming users, suggesting that the balance lies in engaging without causing fatigue or anxiety 2.

3. Use Notifications for Re-engagement:

   • Implement re-engagement tactics where notifications bring users back to your app by informing them about missed updates, new features, or content they might be interested in. This is an effective way to reactivate inactive users 3.
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       User Retention Strategies

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       Snapchat User Engagement

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       User Engagement Insights

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       Metrics and Growth

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4. Gamification and Reminders:

   • Employ gamification elements such as streaks or anniversary reminders. These can foster a sense of accomplishment and encourage regular use. For instance, Snapchat uses birthday reminders to re-engage users 4.

Using these strategies can help you engage users meaningfully without overwhelming them, thereby improving retention and satisfaction.