Influencer campaign

The hosts of My First Million discuss various aspects and opportunities of influencer campaigns and marketing:

1. College Athlete Marketing:

   • Shaan Puri highlighted the potential of tapping into the college athlete market. Despite several attempts, no platform has yet succeeded in becoming the go-to marketplace for connecting college athletes with sponsors. Puri mentioned successful influencer campaigns like Barstool's "Barstool Athlete" program, which showcases the untapped potential in this niche 1.

2. Influencer Campaign Performance:

   • In another discussion, Shaan Puri shared insights from a $100,000 influencer campaign involving seven influencers with varied follower counts. He emphasized that engagement is more critical than follower count. Features like Instagram's broadcast channel could significantly impact the effectiveness of an influencer 2.

3. Marketplace for Influencer Marketing:

   • Billy McFarland proposed a marketplace model where brands can upload creative assets and set budgets. Influencers can then post these assets and earn a share of the budget based on their engagement, eliminating middlemen and allowing a more direct approach to influencer marketing 3.
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       1

       College Athlete Marketing

       00:14:26
       
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       2

       Influencer Campaign Insights

       00:57:47
       
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       3

       Influencer Marketplace Idea

       00:54:26
       
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       4

       Influencer-Based Cloud Kitchens

       00:44:35
       
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       5

       Influencer Business Insights

       00:40:56
       
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       6

       Influencer Opportunities

       00:16:01
       

4. Influencer-Based Cloud Kitchens:

   • Stu Iverson introduced the idea of "Clout Kitchens," where influencers build businesses in the cloud kitchen space. This model leverages influencer marketing to stand out without a physical storefront, similar to the beauty industry's approach with celebrities like Kylie Jenner and Rihanna 4.

5. Payment Transparency for Influencers:

   • Sam Parr discussed "Fuck You Pay Me," a web app where influencers can rate brands on payment and ease of collaboration. This platform aims to provide transparency and protect influencers from clients who delay or withhold payment 5.

6. Niche Influencer Opportunities:

   • The potential for niche influencers to guide new generations through emerging markets was discussed. Influencers who gain trust by showcasing transformations and recommendations can drive significant traffic and sales for niche products and new trends 6.

These discussions highlight that the influencer marketing landscape offers numerous opportunities for innovation and niche exploitation, especially in emerging or underserved markets.