What is the story behind Sonos' name?

The name "Sonos" was creatively derived through the efforts of the high-profile branding firm Lexicon Branding. Initially, the company Sonos was incorporated as Rincon Audio Inc., but later, through a collaboration with Lexicon Branding, the name was changed to Sonos. Lexicon Branding is renowned for naming some notable products such as Intel's Pentium, the Swiffer, and BlackBerry. "Sonos" was chosen after a rigorous selection process, indicating the right fit and instant approval from the company members 1.