Booth setup


Setting up an effective booth at trade shows is crucial for attracting attention and differentiating your products from the competition. Here are key insights from trusted experts on booth setup strategies:

  1. Innovative Displays: Justin Gary emphasizes the importance of unique and eye-catching elements in your booth. For instance, at a gaming trade show, he used shiny beads and a video display to stand out. These unique elements were successful in drawing attention because they were different from what most other exhibitors were doing 1 .

  2. Real Estate Strategy: Steve Aoki highlights the significance of booth location at trade shows. He describes trade shows as real estate markets where being strategically placed (even if in a less favored spot) can be beneficial if utilized creatively. He leveraged his given space by using it to promote his T-shirt designs, employing his prior experience in screen printing 2 .

Utilizing distinctive features and understanding the strategic importance of booth location can significantly enhance the effectiveness of your booth setup at trade shows.

Drawing Attention at Trade Shows

Justin shares his experience at trade shows and discusses the importance of drawing attention to your booth. He highlights the need to separate from the crowd and shares his strategies, such as using shiny beads and a video display, to attract people's attention.

Tim Ferriss Show

Proven Tactics to Become Creative, How to Take the Path Less Traveled, and More | Justin Gary