Should coaches run Facebook ads?

Running Facebook ads for coaching offers is generally not recommended by Jason Phillips. He cited a significant amount of testing with $250,000 spent and getting $0 in return, concluding that it does not work for direct coaching offers. Phillips suggests that coaches should focus on funneling leads to owned media like free groups or email lists and nurture them there rather than trying to make direct sales through Facebook ads 1.

Instead of relying heavily on Facebook ads or similar paid media, offering genuine value and building connections appears to be a central strategy for success in coaching. Retention should be favored over constant acquisition, and providing real value can lead to organic growth and powerful word-of-mouth advertising 2. Coaches should focus on creating valuable content and offering their coaching to potential clients in a way that builds trust and establishes a long-term business model 3.

In the crowded online market, standing out is essential. With knowledge being easily accessible, the key is to differentiate oneself through connection-based marketing rather than just using direct response marketing 4. By being generous with value, and possibly even offering some initial coaching for free, coaches can attract clients who are likely to become paying customers and evangelists for their business 5.