What is the history of Tab?

The history of Tab, a popular diet soda, was explored on the Mind Pump Podcast. Originally created by Coca-Cola as an experiment in calorie-free sodas, Tab quickly gained popularity, especially among women. However, as Tab's success started to cannibalize Coca-Cola's core products, the company introduced Diet Coke to retain market share under the stronger Coca-Cola brand 1.

Tab's initial sweetener was saccharin, which later became associated with cancer risks. Despite this, the main reason for its decline was its impact on Coca-Cola's flagship products. Eventually, Tab was discontinued in 2020, long after saccharin had been replaced by aspartame 1.