What sparked the idea for the business?

The idea for Lending Loop was sparked by Cato Pastoll's personal experiences and observations. Growing up as the child of small business owners, he understood the challenges they faced, especially regarding access to financial services and capital. His background in economics further highlighted the critical role of capital access in a functioning economy. Pastoll noticed that small business owners often had to rely on family and friends for funding, which isn't a viable option for everyone. This realization motivated him to create Lending Loop to provide a better way for small businesses to access the necessary capital to grow and thrive 1.