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  • Naming Company

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    Tips for Naming a Company

    Naming your company is a crucial step in establishing your brand identity. Here are key insights from experts on how to approach this challenging task:

    Criteria for a Good Name:

    1. Evocative: Your name should reflect what your company does or its values.
    2. Easy to Spell: Simplicity in spelling helps with recognition and online searchability.
    3. Domain Availability: Ensure the desired domain name is available, ideally with .com.
    4. Trademark Clear: Avoid legal disputes by ensuring your name isn't trademarked by another entity.
    5. Cross-culturally Appropriate: Make sure it doesn't mean something negative in another language.
    6. Distinctive and Memorable: The name should stand out and be easy to remember.
    7. Two Syllables: Short names are generally easier to pronounce and remember 1 2 3.

    Process:

    1. Product Positioning: Start with a clear understanding of your product's unique position in the market.
    2. Naming Brief: Write a brief outlining what you want the name to communicate and what you want to avoid.
    3. Brainstorming Session: Use creative techniques like making lists of words related to your industry and mixing them.
    4. Beta Names: Consider using a provisional name initially to avoid stress over naming during early stages 4 5.

    Branding Insight:

    • Inventiveness: Creating a unique word can be powerful if you fill it with meaning over time. Using high-point Scrabble letters (like Z, Q, X) makes names more distinctive.
    • Long-Term Value: While easy SEO-friendly names are tempting, a unique, invented word can become a powerful brand asset if successfully imbued with your brand values 6.

    By considering these strategies and criteria, you'll be better positioned to create a name that helps your business stand out and succeed.

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