Why is Stoicism popular?

Stoicism has gained popularity because it offers accessible, practical psychological techniques that people can easily employ in their daily lives. William Irvine highlighted that Stoicism's "hackable" nature—meaning its strategies are straightforward and its entry barriers are low—contributes significantly to its appeal. People can quickly learn and apply Stoic techniques such as controlling reactions, reframing thoughts, and focusing on what they can influence, often seeing immediate benefits in their emotional resilience and overall happiness. This practicality has led to a surge in general audience books on Stoicism and a growing community of practitioners globally 1.