What is demanding vs. defending?
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In the context of relationships, demanding versus defending is a pattern seen in distressed interactions. According to , someone who is demanding often uses criticism and anger to seek a response from their partner. This behavior is an attempt to address underlying concerns like "where are you?" or "why aren't you responding to me?" The defensive partner, on the other hand, tends to distance themselves in response to these demands. This dynamic can revolve around various issues but is fundamentally about seeking connection or attention in a distressed way 1.
Conversely, in the context of companies and innovation, describes how established companies often shift from a demanding (attack) mode to a defending posture. Initially, companies innovate and disrupt existing markets (demanding). However, once they achieve a certain level of success and establish a strong position, they tend to defend their status by preventing new technologies and competitors from emerging. This transformation from being a disruptor (pirate) to becoming an established power (Navy) is a natural progression but reflects the tension between maintaining dominance and fostering innovation 2.
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