What are examples of embedded finance?

Examples of embedded finance include companies such as Toast and Synchrony.

• Toast: Primarily a restaurant software company, Toast offers financial services like payroll and loans to restaurants. This allows a restaurant to bundle these services directly into their operations, avoiding separate solutions like ADP for payroll. Toast also provides point-of-sale lending services which are integrated at the transactional level, such as offering payment plans at checkout 1.

• Synchrony's Care Credit: This is integrated into point-of-sale systems for medical offices, offering financial solutions like payment plans for procedures such as dental work or cosmetic surgery. This allows patients to manage affordability directly within the medical practice, often reducing the need for third-party credit services 1.

Embedded finance is broadly expanding into areas like insurance within mortgage services or homebuilders. Integrations allow these services to offer additional financial products, such as life insurance when purchasing a home, maximizing the consumer journey by presenting relevant offers at timely stages 1 2.