What is the cycle of shipping?

The concept of the "cycle of shipping" as discussed by Seth Godin, refers not to logistic processes but metaphorically to a cycle of production and feedback wherein consistently producing and delivering work (or "shipping") can help one to confront and harness their fears by associating them with productive output. By entering this cycle, individuals learn to use their nervousness or fear as a directional tool, guiding them toward areas where they need to challenge themselves and grow 1.