How did the company start?

The origin stories of companies often involve pivotal moments and choices made by their founders. Here are a few notable examples:

1. Starbucks:

   • Starbucks originally started as a few stores in Seattle selling only coffee beans and herbs, not brewed coffee. Howard Schultz discovered espresso culture in Italy, which inspired him to transform Starbucks into a coffeehouse experience Seth Godin 1.

2. Amazon:

   • Amazon began with a scrappy ethos, using doors as desks due to limited funds. Jeff Bezos embraced a lean and innovative mindset, which continues to influence the company today Seth Godin 1.

3. Airbnb:

   • Airbnb's founders were broke and had no idea what to do. They decided to rent out their space during a design conference when hotels were fully booked. This successful experiment led to the creation of Airbnb and its growth from a simple idea to a major tech company Shaan Puri 2.

These origin stories highlight the significance of initial ideas and pivotal decisions that shape a company's trajectory.