How does diverse focus affect results according to Steve Jobs?


Steve Jobs emphasized the immense value of focus and simplicity in achieving great results. He believed that narrowing focus to a few high-quality products and allocating the best team to each project would significantly enhance productivity and speed. By reducing the number of products from many to just four key ones, Jobs was able to create a more efficient and accountable organization. This approach not only made the organizational structure cleaner and simpler but also allowed Apple to innovate rapidly with a clear direction. Jobs' mantra that "focus means saying no" was pivotal, exemplified when he decided to build the iMac without a floppy disk, a bold move at the time, reflecting his commitment to forward-thinking and simplicity despite uncertainties 1.

Jobs' Focus and Simplicity

Discover how Steve Jobs prioritized quality over quantity, streamlined Apple's product lineup, and emphasized a clear chain of command. Learn how Jobs' mantra of focus and simplicity shaped Apple's success and why he believed in making decisions under uncertainty.


#204 Steve Jobs (Inside Steve's Brain)