How was Hampton's name and logo created?

The name "Hampton" for Sam Parr's business was chosen to borrow the prestige associated with the actual Hamptons, suggesting a sense of elevated status and appeal. The logo and overall brand identity were created by an agency that was given specific directives by Sam. He instructed the agency to create a design that resembled old Rolex advertisements and to use British racing green, a color he favored because of its classic and luxurious connotation. The agency was paid $15,000 to complete this branding project. This investment was part of a strategy to give the business a high-end, distinguished appearance and feel right from the start 1.