Why is pretending it's real important?

Tim Ferriss and Jake Muise discussed the importance of pretending it's real in the context of gift-giving. Jake shared an amusing anecdote where his wife makes a big deal out of receiving gifts from him. She pretends to be surprised and grateful, which not only makes their children think highly of him but also helps maintain a positive dynamic between them. Jake emphasized that believing he's done something amazing, even if it's orchestrated, makes him feel good, and this mutual act of pretending benefits both parties. Tim Ferriss agreed, noting that it's a win-win situation for everyone involved 1.