Is evergreen content more valuable?

Evergreen content is distinguished by its enduring relevance and value, as opposed to time-sensitive or current-event materials. According to several experts, it holds significant value for various reasons:

1. Longevity and Sustained Traffic: Tim Ferriss emphasizes that evergreen content continues to attract significant traffic over time, often outperforming more immediate but short-lived content. Tim notes his most popular posts were written years ago and still gather hundreds of thousands of visits monthly 1.

2. Timeless Appeal and Consistent Viewership: Dan Carlin argues that evergreen content remains pertinent and valuable years after its release. He mentions how his shows are appreciated much later, maintaining their initial quality and relevance 2.

3. Stable Base Layer of Viewership: Humphrey Yang and Jason Calacanis highlight that topics like tax write-offs can drive consistent traffic annually, creating a reliable viewership foundation. This strategy supports long-term audience growth and monetization, more than ephemeral news pieces 3.

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     Evergreen Content Strategy

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     Evergreen Content

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     Evergreen Content Strategy

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     Evergreen Ideas

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     Data Science at BuzzFeed

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4. Quality Over Release Schedule: Stephen Dubner discusses how focusing on ideas rather than events creates content that retains its value over time. He notes that posts about broader themes, rather than current events, make durable and valuable content 4.

5. Optimization and Curation Aid: BuzzFeed's Max Woolf points out the utility of evergreen content in automating content curation and optimizing performance across platforms, which benefits social media engagement and sharing 5.

These insights suggest that evergreen content, by maintaining relevance and value over time, becomes a powerful tool for building a sustainable audience and securing steady traffic for creators and publishers.