Do SMS texts have higher open rates?
Sources:
Yes, SMS texts typically have higher open rates compared to emails. mentioned that SMS texts boast open rates of 98% or more, making them significantly more effective for lead nurturing and customer engagement than emails, which generally see much lower open rates 1.
echoed this sentiment by comparing the open rates of email marketing in the 1990s to current SMS open rates. He noted that while email's effectiveness has diminished over time, SMS still maintains very high engagement, with some of his text campaigns achieving up to 94% conversion rates 2.
Additionally, timing plays a crucial role in maximizing these high open rates. shared insights on sending texts at optimal times to avoid interrupting recipients during inconvenient moments. This strategy ensures that texts are opened and read promptly, often within ten minutes of receipt 3.
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