Why do movies focus on franchises?

Movies focus on franchises primarily due to risk management and economic incentives. Producers see franchises as safer bets because they involve familiar characters and established worlds that already have a fanbase, leading to pre-marketed appeal and reduced financial risk 1. Additionally, franchises allow studios to leverage existing networks, partnerships, and resources more effectively, accelerating growth and reinvigorating brands 2.

Despite the dominance of franchises, there is recognition within the industry that creativity and taking risks can ultimately create more long-term economic value. This involves the potential for pioneering new series that, while initially riskier, can develop into highly profitable ventures 1.