What is a mock press release?
Sources:
A mock press release is an internal document used in the early stages of product development to define the essential aspects of the product and its intended audience.
As explained by on the , this press release contains key information such as the target audience, the problem the product solves, how it is differentiated from competitors, pricing, and availability. Fadell emphasizes the importance of creating this document at the beginning of a project to ensure clarity and focus on the product's purpose and messaging from the start 1.
adds on that the mock press release is not meant to be a real press release designed for actual distribution. Instead, it serves as an internal tool called a "Customer Problem Solution Statement," guiding the team by clearly defining the problem, the solution, and the target customer. Carr notes the importance of including factual data and avoiding hyperbole to maintain focus and clarity in the early development phase 2.
In summary, a mock press release is utilized to ensure that the team is aligned on the product's core message, target audience, and unique selling points before development progresses too far.
RELATED QUESTIONS
