Here are some insights from trusted experts on evaluating and understanding trust in companies:

1. Trust in Marketing: Matt Altmix and Joel Larsgaard from the How to Money podcast highlight that companies emphasizing trust in their marketing materials may not always be trustworthy. Studies suggest these companies often face worse outcomes, like increased regulatory scrutiny, poorer stock performance, and higher auditing fees. The overall advice is to be cautious of companies that heavily market trust and instead rely on those that earn trust through genuine practices 1.

2. Trust Companies and Financial Infrastructure: Chad Cascarilla, head of Paxos, explains on the Invest Like the Best podcast that trust companies operate by segregating assets in a way that makes them bankruptcy-proof and ensures they are not used for risk-taking. This model, especially in the blockchain and crypto space, aims to create a more secure and reliable financial infrastructure, contrasting with traditional centralized systems 2.

These insights focus on the distinction between genuine trust and marketing strategies, and the structural integrity provided by certain financial trust models.