How did Jesse pivot to jingle writing?

Jesse Itzler pivoted to writing jingles after getting dropped from a record label. Despite his initial setback in the music business, Jesse stayed connected to his love for music by writing jingles and theme songs for companies and sports teams. This transition marked his entry into the jingle business 1.

Starting out, he would write songs on speculation and cold call professional sports teams to pitch his theme songs. His persistence paid off when he got a break writing a theme song for the New York Knicks. Although the initial deal was financially challenging (he spent $4,800 to produce a song they paid $4,000 for), it provided him with a significant credential. With this success, he expanded his jingle business to various sports teams, eventually building a profitable company that he sold for millions 2.