What is behavioral analysis?

Behavioral analysis involves examining the steps and psychological barriers that lead to behavior changes. For example, Kristen Berman explains that this process can include creating a detailed analysis of user interactions with a product, overlaying psychological factors at each step, and brainstorming ways to reduce barriers to desired behaviors1.

In the context of gaming, Mitch Lasky describes using deep learning models to monitor and analyze player behavior. This allows developers to identify potential issues like player abandonment and adapt the game experience to retain players and enhance their engagement2.