What is behavioral analysis?


Behavioral analysis involves examining the steps and psychological barriers that lead to behavior changes. For example, explains that this process can include creating a detailed analysis of user interactions with a product, overlaying psychological factors at each step, and brainstorming ways to reduce barriers to desired behaviors1.

In the context of gaming, describes using deep learning models to monitor and analyze player behavior. This allows developers to identify potential issues like player abandonment and adapt the game experience to retain players and enhance their engagement2.

Understanding Behavioral Diagnosis

Kristen Berman explains the process of behavioral diagnosis, which involves analyzing the steps and barriers that lead to behavior change. By connecting psychologies to each step, teams can brainstorm strategies to optimize their product and improve user experiences.

Lenny's Podcast

Using behavioral science to improve your product | Kristen Berman (Irrational Labs)